Roadmap for Development of Ecotourism Sector in Odisha
Project Overview
Project: Roadmap for Development of Ecotourism Sector in Odisha
Location: Multiple locations in Odisha
Duration: Dec. 2020 to Jun. 2021
Client: Directorate of Tourism, Government of Odisha
Address: Bhubaneshwar, Odisha, India
Brief Description of the Project
Odisha is considered as one of the emerging contenders in the ecotourism market in the country. The state is blessed with immense natural offerings and lately, it has made a huge stride in the ecotourism market through aggressive branding. This engagement was intended to draw a Roadmap for further augmenting the ecotourism sector in Odisha. The study should guide the state to evolve as a leading ecotourism destination of the highest standards by deriving inspiration from similar and successful models in India and abroad. The consultants were entrusted with project development advisory from inception to the development of a comprehensive roadmap.
Services Provided
1. Study ecotourism practices and trends at the state, national and international levels:
- Overview of ecotourism globally and locally (Various facets of ecotourism, a multitude of offerings/products/packages, features and kind of audience to attract and cater to, etc.) within Odisha and in other states
- Analyze different practices and key trends in ecotourism at national and international levels
- Review of Acts/rules/regulations applicable to Ecotourism
2. Ecotourism scenario in Odisha
- Assessment of Odisha ecotourism – Features, core products, Stakeholders, problems and constraints
- Destination level situation analysis/baseline analysis – tourism resources, infrastructure analysis, facilities & services, Manpower, etc. visitation analysis – visitor profile, visitation characteristics, Product audit, competitor analysis, etc.
- Demand assessment of ecotourism in Odisha
- Benchmarking concerning National and International ecotourism destinations and Evolving trends based on the situation analysis
3. Preparation of ecotourism Development vision for Odisha
- Vision and approach towards ecotourism development
- Development of Goals and strategies for overall ecotourism development of the state, Productization strategy and Strategy for enhancing investments